November 1966

DO YOU REALLY GET WHAT YOU PAY FOR?

Economists do not tell you what to buy, because they assume you know what you're doing. If you are willing to pay $200 more for a Paris original than for an exact copy of it, the economist figures the label is worth $200 to you, and lets it go at that. If beef sells for twice the price of pork, the economist nods his head and assumes people who buy beef must find it twice as satisfying as pork.

CAN YOU ACTUALLY MAKE THOSE YEARS-AHEAD FINANCIAL GOALS?

To help your family get the greatest possible return from your income, Better Homes and Gardens has prepared a three-part program for sound money management. Step by step, it shows you how to: (1) improve your family's attitude toward money (September); (2) overhaul your spending plan (October); (3) aim at years-ahead financial goals (this issue). By using this program and the economics series on page 7, you'll learn how money works in the total economic picture-- and how you can make it work for you.

GOOD NEWS FOR MEN!

This line of pet care products offers comfort for your pets and convenience for you.

GOOD GIFTS FOR THE FAMILY

This pair of practical serving tables smooths the way to entertaining a large crowd. Mobile server with convenient cane shelf stores neatly under stationary serving table, then slides out on casters when more serving space is needed. The server is 47½x14x30 inches high; the table, 51½x14½x 34 inches. Both pieces are in pecky pecan with mar-proof, stain-proof pebbly black plastic tops.

YOU STILL HAVE TIME TO ENTER OUR $100 HOME IMPROVEMENT IDEA CONTEST!

YOU STILL HAVE TIME TO ENTER OUR $100 HOME IMPROVEMENT IDEA CONTEST! YOUR PROJECT DOESN'T HAVE TO BE BRAND NEW. ANY GOOD IDEA UNDER $100 CAN WIN. SEND AS MANY AS YOU LIKE. THERE ARE FOUR MONTHLY CONTESTS... 400 WINNERS... A TOTAL OF $40,000 IN PRIZES.

GET MORE OUT OF YOUR FURNACE WITH THE FLICK OF A SWITCH

If your heating system is of the forced-air variety, chances are good you can sharply increase its efficiency simply by flicking a switch. All you do is switch your furnace over to what engineers call Continuous Air Circulation, CAC for short. You'll be amazed at the difference it makes.

HOW TO BUY A SHAPELY CAT

Cats have had their ups and downs in history-- all the way from being deified in Egypt to nearly exterminated during the Middle Ages. Today's felines, though, are plentiful and come in a variety of shapes-- a few of which we've shown on these pages. Some of these breeds are well known and firmly entrenched-- others less familiar but fast increasing in popularity.

NEW HOPE FOR SOLVING YOUR NUMBER ONE CAR PROBLEM!

It's a fact of life that automobile service facilities have not been able to keep pace with the automotive population explosion. At present there is an estimated shortage of 140,000 auto mechanics, with fewer than 10,000 being recruited and trained per year.

THE RIGHT WAY TO STORE YOUR TRAVEL TRAILER, CAMPER COACH, TENT TRAILER, ROOF TOP CAMPER, OR MOTOR HOME

If you hastily park your camping vehicle after a summer's hard use, and then forget it until spring-- you're asking for trouble. The right care assures longer life. Here are a few simple pointers to keep your cabin-on-wheels humming.

PLAQUES: AS EASY AS ICING A CAKE!

Here's a hobby you can enjoy without having to invest in a vast array of equipment. And your handiwork will add color and interest to any room in the house, whether you hang your plaques in a grouping, as on cupboard doors, or singly on walls.

EXQUISITE CHRISTMAS DECORATIONS WITH PAPER

A SIMPLE HOUSE WITH MAGNIFICENT STYLE

A really good house doesn't need gimmicks to set it apart. For proof, take a look at this 2,300-square-foot contemporary. From the front it looks trim, prim, and private-- yet inside it opens up with a dazzling display of light and nature. Its interior splendor comes from a roofless inner court that separates the major living zones and puts each of them into an ever-changing garden atmosphere.

JUST BETWEEN YOU AND YOUR DOCTOR

No single aspect of medicine is discussed more frequently or with greater concern than "the doctor-patient relationship." Its ideal ingredients are mutual respect, confidence, and cooperation. But often that harmony is strained or distorted when a patient does not have a clear understanding of his rights and obligations --and those of his physician.

FABULOUS FABRICS FOR YOUR WINDOWS!

Out the window has gone that inhibiting idea that certain fabrics can be used only at certain windows. Instead, you can draw on the entire range of fabrics for every room in your home-- and you'll be right in tune with today's new spirit of freedom in decorating.

ALL THE ANSWERS ON AFRICAN VIOLETS

One of the questions our readers ask us most frequently is, "How can I get my African violets to do well?" To answer these queries, here is a capsule clinic on how to grow African violets, how to get more plants, how to display them, and even how to cure their ills.

THE PERSIMMON AND POMEGRANATE--PICK OF THE WINTER FRUITS

HOW TO GET THE MOST OUT OF YOUR CAMERA

Of course your camera is worth its weight in film just to record family vacations and festivities --but that's just the beginning of its possibilities! A camera's record-keeping talent can help you in dozens of ways you might not have thought of-- from filing an insurance claim to planting a garden.

TALL STORAGE IDEAS

PLANT LILY BULBS NOW FOR COLOR LATER

NOVEMBER GARDENING WHERE YOU LIVE!

Now is the time to prevent winter injury. Many things may happen between now and the time new growth begins next year. If a plant doesn't show life in the spring, we say it has been winterkilled and generally put the blame on the two or three coldest days of the winter.

HOW PRACTICAL IS ELECTRIC HEAT?

Today there can be but one answer: Very. If you have any doubts, consider these figures. Ten years ago only 300,000 U. S. homes were heated electrically. Today the figure is well over 2,000,000, and by 1980 the Federal Power Commission estimates that the number of electrically heated homes will total 19,000,000.

NURSING HOMES--JUST HOW MUCH WILL MEDICARE PAY?

Your family will soon be able to count on Medicare to cushion the financial blow of placing an aged parent in a nursing home for prolonged convalescence. The program goes into effect January 1, 1967. Medicare will then pay in full for the first 20 days of an elderly patient's nursing home stay, and will also cover all but $5 a day of the next 80 days of confinement.

LITTLE FURNITURE FOR A BIG CHRISTMAS

HOW TO ORDER PLANS FOR HOUSES AND PROJECTS

EASY-TO-MAKE CHRISTMAS CRAFTS

A MONTH OF ADVENTURE IN SOUTH AMERICA

We've done many a travel article in our day, but there's a place we've overlooked. The place is close-- an overnight jet hop down that way. It's a big place. Just head south. You can't miss it. We found South America this year, and we found it a very special experience.

SHOPPING EDITOR'S CHOICE FOR CHRISTMAS

Now's the time to start your holiday shopping, and there's no better way than to browse through these many pages of gift ideas. Order with confidence: each firm will refund your money if you're not delighted.

THE MAN NEXT DOOR

Rosemary went to one of those "monster movie" specials last Friday night and returned home with some doubts about Hollywood. The movie wasn't half so terrifying, she reported, as an ordinary evening of baby-sitting with the Peterson children.